Clear + Brilliant

Hair Removal Gets a Makeover  

A NEUPLOT production for CIEN+ and Solta Medical

Hair removal isn’t glamorous. But it can be honest — and hilarious.

In a category full of clichés and awkward euphemisms, we broke the mold with a bold mockumentary-style spot that pokes fun at the whole idea of “smooth.” Using comedy, bluntness, and self-awareness, we brought the product benefits front and center while making the audience laugh.

The result? A fun, shareable campaign that made Clear + Brilliant stand out with a distinct voice and a memorable tone.