Hispanic Content
The Hispanic market is ingrained in our DNA; we naturally operate within a bicultural framework, catering to both general and multicultural markets. We've collaborated with brands such as Chevy, Toyota, JCPenney, and Post Foods, crafting pieces that exude authenticity and resonate with consumers. These pieces have consistently garnered strong traction from our audience.
Our approach is straightforward: we are the audience. We treat our audience with respect, especially when producing content for multicultural markets. We believe that representation is crucial across all department heads, and that the authentic tone should emanate from within us,rather than being something we strive to replicate. We all navigate two languages and two cultures, and our key to success lies in telling stories that are genuinely authentic, transcending cultural boundaries to connect on a human level.