Janssen: Talk That Talk

Produced by NEUPLOT for Hero Collective and Janssen
ECD: John Frazier EP: A.F. Cortés Director: Rodney Lucas 

As a series of scripted short videos shot from the patient's perspective, we aim to create intimate moments where they receive uninterrupted conversations and empowering words from loved ones or caregivers about the pressing matter of prostate cancer.

In these series, we feature regular people in two segments, culminating with NFL Hall of Famer Shannon Sharpe sharing a message of courage and camaraderie in the “Talk That Talk” campaign by Janssen as he discusses his personal battle with prostate cancer.

As part of our unbranded prostate cancer awareness campaign for Janssen, we collaborated with Shannon Sharpe as he revealed his diagnosis. He shared his journey through a campaign spot, made a public revelation on Fox NFL Sunday, and participated in a candid, one-of-a-kind interview.

To foster ongoing conversation and community engagement, we established the unique Talk That Talk social handle, leveraging Shannon Sharpe’s personal story to reach his 2.4 million followers.