Janssen

Talk That Talk  

A NEUPLOT production for Janssen featuring Shannon Sharpe

A prostate cancer awareness series told through the patient’s perspective.

We created intimate, scripted spots where real people receive messages of strength from loved ones — culminating in a powerful reveal by NFL Hall of Famer Shannon Sharpe.

Shannon shared his diagnosis publicly, spoke out through the campaign, and helped launch the “Talk That Talk” platform — a new space for community, courage, and conversation.