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Janssen
Talk That Talk
A NEUPLOT production for Janssen featuring Shannon Sharpe
A prostate cancer awareness series told through the patient’s perspective.
We created intimate, scripted spots where real people receive messages of strength from loved ones — culminating in a powerful reveal by NFL Hall of Famer Shannon Sharpe.
Shannon shared his diagnosis publicly, spoke out through the campaign, and helped launch the “Talk That Talk” platform — a new space for community, courage, and conversation.