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The Story of Farrah
Produced by ASI Studios (Univision) for JCPenney
Executive Creative Director + Director: A.F. Cortés
A first-generation college student. A dancer. A mother. Farrah’s story captures the resilience of the immigrant experience — tracing her journey from humble beginnings to a life shaped by strength, gratitude, and deep cultural pride. Told in her own voice, this cinematic portrait weaves past and present, memory and movement, to celebrate personal legacy through everyday moments.
