Owens Corning: Imagine

Produced by NEUPLOT for Hero Collective and Owens Corning
Director A.F. Cortés  ECD: John Frazier

The inner child, brimming with boundless curiosity, imagination, and possibilities, is where our innate creativity resides. As children, we excel at world-making and world-building, using Legos to construct dream cities and imagining science-fiction adventures to the moon and beyond with mere cardboard. Whether hosting afternoon tea for a plush Pink Panther or staging daring rescues with makeshift props, our creativity knows no bounds.

As we mature, our imagination often yields to rationality. Our Owens Corning campaign redefines "smart" as embracing a wild and untamed imagination. We highlight how our inner child births the most ingenious ideas, unconfined by conventional boundaries - who said anything about a box?